The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Run, Sausage, Run
Agency: AgênciaClick / São Paulo
Client: Sadia Sausages Category: Banners / Banner - Single
GE 90
Agency: Atmosphere BBDO / New York
Client: General Electric Category: Banners / Banner - Single
This Way
Agency: Brick On the Egg / Eton
Client: Mother City Tours Category: Banners / Banner - Single
Vodafone Expanding SMS Banner
Agency: Carat Interactive / San Francisco
Client: Vodafone Category: Banners / Banner - Single
drownproofing
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Tug of War
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Happy Yoga Aspririn
Agency: Double You / Barcelona
Client: Happy Yoga Category: Banners / Banner - Single
XBOX Flashtrailer
Agency: Hedgeapple / London
Client: Microsoft XBOX Category: Banners / Banner - Single
Pop-Under Boxing
Agency: Jung von Matt / Hamburg
Client: Boxing Movement Sportstätte GmbH Category: Banners / Banner - Single
Yahoo Scratch
Agency: Martin Agency, The/ Martin Interactive / New York
Client: Saralee Corp./Hanes Tagless Tee Category: Banners / Banner - Single
Loading
Agency: OgilvyInteractive Singapore / Singapore
Client: Gaelic Inns Category: Banners / Banner - Single
Tiny Movies
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Who am I?
Agency: TBWA / Berlin
Client: Alzheimer Forschung e.V. Category: Banners / Banner - Single
Tuborg Pilsener The Beauty of Drinking
Agency: TBWA / Berlin
Client: Hannen Brauerei GmbH Category: Banners / Banner - Single
Citronica
Agency: TBWA\Chiat\Day\Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Freshness
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Sea Breeze
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Soul Mates
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Bow & Arrow
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Banners / Banner - Single
PlayStation's Xbox Ambush Banner
Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client: Sony Computer Entertainment Category: Banners / Banner - Single
Sky
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Blood
Agency: Bozell / New York
Client: Video World Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Knickers
Agency: Bozell / New York
Client: Woodwind & Brasswind Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
3x3
Agency: DY&R Wunderman / Singapore
Client: Land Rover Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
General Market Table Tent
Agency: The Integer Group / Lakewood
Client: Molson Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Hotline
Agency: Leo Burnett / Singapore
Client: McDonald's Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Straightener
Agency: Leo Burnett / Singapore
Client: Pacific Beauty Care Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Teeth
Agency: Lowe Bull Calvert Pace / Johannesburg
Client: Dulux Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Trolley
Agency: Michael Conrad & Leo Burnett / Frankfurt
Client: Kellogg Company Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Offroad on Plate
Agency: Ogilvy & Mather / Frankfurt
Client: Mattel Germany Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Veteran
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
FedEx Super Box II
Agency: OgilvyInteractive / Toronto
Client: FedEx Category: E-Commerce / E-Commerce B2B - Web Sites
Nike ACG Air Thielsen
Agency: Daiko Advertising / Tokyo
Client: Nike Japan Corp. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Spamfanclub.com
Agency: Archrival / Lincoln
Client: Hormel Foods Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
townnyc.com
Agency: AZUR / New York
Client: TOWN Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike-Philips.com
Agency: Blast Radius / Vancouver
Client: Nike-Philips Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Bonfire 02 + 03
Agency: deepPlay / Portland
Client: Bonfire Snowboarding/Adidas Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Snappleton
Agency: Deutsch / New York
Client: Snapple Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Audi A8
Agency: Double You / Barcelona
Client: Audi Spain Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
The Open Show
Agency: Fallon / Minneapolis
Client: Archipelago Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Football
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Women
Agency: Framfab / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Eagle F1 Web Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodyear Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ion Sitelet
Agency: Goodby Silverstein & Partners / San Francisco
Client: Saturn Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Online-Kollektion
Agency: Jung von Matt / Stuttgart
Client: Juwelier Jacobi Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Music in the City
Agency: Kinetic Interactive / Singapore
Client: Heineken Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
HelloMoto
Agency: Kinetic Interactive / Singapore
Client: Motorola Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Sixplanes
Agency: Kinetic Interactive / Singapore
Client: Sixplanes Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
